CASE 01
Pirros
ROLE
TYPE & INDUSTRY
TEAM
DURATION
Summary
This YC-backed startup in the U.S. focuses on delivering detail drawing management solutions for the AEC industry. Despite a niched market position, they required rapid user growth and expansion to increase revenue and market presence. Enhancing product engagement was key to reaching these goals.
Redesigned the user experience to align with the goal of supporting 80+ paid customers and a target revenue of $1.5M. Achieved a 20% boost in user engagement through user-centric design improvements, a streamlined onboarding process, and a rebranded product launch. The result was a stronger user experience and greater satisfaction.
Paid customers
Target Revenue
User Engagement
BEFORE - Details Screen
AFTER - Details Screen
RESEARCH -Data Analytics
Upon starting the role, I reviewed user sessions and leveraged web analytics to understand user behavior and identify gaps. Key findings included:
Findings 01
Low Engagement
Findings 02
Search struggles
Findings 03
Workflow Issues
Tools:
RESEARCH - Audit & Interview
Based on a deep understanding of the product, I conducted a thorough audit and user interviews, identifying four critical issues to address.
Navigation hierarchy & Onboarding
Key flow optimization & CTA placement
Refined and prioritized features
Consistent design system
“
Can I multi-select and stage them to download when searching?
“
It’s frustrating that I can’t upload multiple files from Revit at once.
“
“
Oh, really? I didn't even realize I could upload a model from my local desktop.
“
I’m just not sure where to begin once the plugin is installed and what I should search.
“
The cards are too small, and I can’t clearly see the drawings to decide if it’s what I need.
“
The cards are too small, and I can’t clearly see the drawings
“
SOLUTIONS
01-Enhancing Onboarding
I designed the onboarding flow to create an intuitive experience that guides new users through setup with ease. By simplifying the interface and adding step-by-step instructions, users were able to complete onboarding 30% faster. The new design also increased user confidence, leading to higher engagement and retention.
SOLUTIONS
02-Streamlining Main Navigation
I revamped the navigation structure to improve user accessibility and efficiency. The redesign focused on minimizing clicks and presenting key features more prominently. The result was a smoother, more intuitive user journey, reducing time spent on task completion by 25% and significantly improving overall satisfaction.
SOLUTIONS
03- Improving search & info browsing
To enhance usability, I optimized the search functionality and information browsing by refining filtering options, improving card layouts with previews, and implementing sidebar organization. Users could now locate specific documents and data faster, cutting search time by 30%. This update boosted productivity and made the system more user-friendly for teams managing large volumes of information.
SOLUTIONS
04-Elevating Upload Workflows
Users had to enter a project name before uploads, which was confusing during drag-and-drop without an indicator. My auto-enter input field ensured users didn’t miss the project name step or get lost, cutting completion time by 60%.
The challenge was to enable users to upload multiple files in two ways, I introduced a toggle to switch between methods. The latter required a tree structure, which had technical limitations for multiple file selection. The cart-style solution that lets users easily select multiple files with an icon showing the number of files ready for upload, boosting productivity and engagement by 20%.
SOLUTIONS
05-Establishing a Unified Design System
The product needed a unified design system for growth. I selected a white and orange theme, using white for cohesion and orange to highlight key elements. Neutral grey shades and shadows added depth. I built the system from scratch, including buttons, forms, tables, headers, and modals, resulting in a clean, functional design that met stakeholder expectations.
Reflection
I completed my work after the product relaunch, gaining valuable lessons into navigating design constraints related to feasibility and time. I identified the need for more scanable text and a unified icon set for future iterations, as well as improvements in UX content writing. Moving forward, continuously refining prioritized features will be essential for enhancing the overall user experience.
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