With 10+ years in architecture, management, and entrepreneurship, I’ve spent the past two years leading design for dynamic startups, including a YC-backed firm, on B2B/B2C SaaS products. Rapid iteration and collaboration have helped me adapt quickly, deliver user value, and effectively align with business goals.
Kind Words
Ari Baranian
CEO/Founder@Pirros
After launching the new version of our product last weekend, the customer feedback has been overwhelmingly positive! Thank you, Fei, for your invaluable contributions. Your hard work is greatly appreciated!
Kash Gunaretnam
Founder@ GM Foundation
I enjoyed collaborating closely with Fei on various Web/SaaS design projects. Fei's attention to detail, solid grasp of design principles, and adaptability to challenges make her a valuable asset. Her effective communication and commitment to excellence make her an ideal choice for any UX/UI project.
Story Safford
Lead UXR@Expedia
Fei leads her UX practice with patience, thoughtfulness and attention to every detail. Her design background is not only impressive — it allows Fei to bring a wealth of best and emerging practices to the table. Working with Fei is nothing less than a pleasure.
During my master's at SCI-Arc, I discovered my passion for blending design and technology, with parametric design sparking my interest in data-driven solutions.
After years of designing commercial malls, shops and mixed-use spaces, where I learned how environments shape human interaction, I realized I could apply these insights to the digital realm and pivoted to product design because it blends creativity, technology, and psychology to deliver tangible impact.
While architecture balances user needs, visuals, functionality, and business goals, product design lets me quickly iterate, test, and refine ideas to create intuitive, data-driven solutions that truly engage users.
Outside of work, I am …
A working mom with an adorable two-year-old!
A playful doodler, I’m always drawing cute random stuff for my daughter!
A dedicated yogi, hiker, and beginner runner, but you’ll also catch me indulging as a big foodie!
A traveler and camper, we love exploring new places with our little one and soaking in all adventure. However, we’re also introducing her to the joys of being a movie lover!
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